– New Chrome Soft X LS promotes low spin for max distance, with Tour level short game control, and expands the popular Chrome Soft Golf Ball lineup –
(Chessington, UK – March 2, 2021) Callaway Golf Company (NYSE: ELY), an industry leader in golf equipment and innovation, today officially announced their new Chrome Soft X LS Golf Ball. It’s designed for maximum distance from a lower spin profile, and features all of the fast ball speed characteristics from the Company’s popular, Tour-proven Chrome Soft X.
This new golf ball is especially suited for better players who want to “bomb it” off the tee, with a tremendous combination of long distance and a straight ball flight from their longer clubs. It’s a 4-piece, single core construction that’s engineered to increase speed through a SoftFast Core, a Dual Mantle System, and a refined urethane cover. The high-speed core design is significantly larger to create more distance through the bag, and it works with the mantle system to deliver high resilience and speed.
Chrome Soft X LS also promotes maximum greenside control from the thin proprietary urethane cover for high spin, low launch and excellent feel in your scoring clubs. Marc Leishman, Akshay Bhatia, and Wesley Bryan are currently using this ball on the PGA Tour, whilst Danny Willett and Jordan Smith are amongst the first to put it in play on the European Tour.
The Chrome Soft X LS will be available at retail across Europe from April 1, 2021.
Chrome Soft Family
Callaway believes that their Chrome Soft family isn’t just better, it’s better for everyone. It includes Chrome Soft, the Company’s #1 selling Tour ball with incredible distance, soft feel & short game control. Chrome Soft X is their #1 Ball on Tour for players like Jon Rahm, Xander Schauffele, and Phil Mickelson. Chrome Soft X LS is a tremendous offering for low-handicap players who want to hit their longest, straightest drives and attack the pin.
You can visit eu.callawaygolf.com to learn more about the Chrome Soft family, and find out which of these models is best suited for your game.
PRESS RESOURCES FOR INFO, IMAGES, EUROPEAN PRICES AND TECH:
CONTACTS:
Charlotte Talon: Charlotte.Talon@callawaygolf.com
Owen Davies: Owen.Davies@callawaygolf.com
Sue Page: Sue.Page@callawaygolf.com
Greg Pearce: Greg.Pearse@callawaygolf.com
About Callaway Golf
Through an unwavering commitment to innovation, Callaway Golf Company (NYSE:ELY) creates products designed to make every golfer a better golfer. Callaway Golf Company manufactures and sells golf clubs and golf balls, and sells bags, accessories and apparel in the golf and lifestyle categories, under the Callaway Golf®, Odyssey®, TravisMathew, Jack Wolfskin and OGIO brands worldwide. For more information please visit www.eu.callawaygolf.com, www.odysseygolf.com, www.travismathew.com, www.jack-wolfskin.co.uk and www.eu.ogio.com.
