(Chessington, UK – February 4, 2024) Callaway Staffer Dylan Frittelli took full advantage of new Callaway and Odyssey technology, including the Paradym Ai Smoke Driver and Chrome Tour X Golf Ball, to win the Bahrain Championship at Royal Golf Club.
The South African’s -13 total, after rounds of 67, 68, 69 and 71, secured him his third DP World Tour title and, led by Ai Smoke, Callaway was the #1 Driver and #1 Fairway at the tournament, with an incredible 24% of the field using the new Ai Smoke Driver, with the Ai Smoke Max the #1 Fairway Wood model.
Dylan’s new Paradym Ai Smoke Driver represents a quantum leap forward in Callaway’s Ai journey, featuring the most sophisticated driver face in Callaway history, the Ai Smart Face.
This face uses real player data and advanced machine learning to create a series of sweet spots all over the face. Shaped with a neutral-to-fade biased face progression and a compact overall head size, the Triple Diamond model suits better players looking for workability off the tee.
Twelve of the top 15 players in Bahrain were also using an Odyssey Putter – the #1 Putter on all Major Tours – and Dylan relied on the new Odyssey Ai-ONE Milled Eleven T S model.
Dylan also used Callaway’s new Chrome Tour X 360 Triple Track Golf Ball, engineered to provide outstanding distance, workability, and spin to offer the best performance from tee-to-green, along with alignment-enhancing 360 Triple Track Technology.
Immediately after securing his third DP World Tour title, Dylan said: “It has been a long road the last five or six years since I left the DP World Tour and went to the States. It was a pretty tough year last year in America, but it feels awesome to be back on top right now.”
Neil Howie, President and Managing Director of Callaway EMEA, added: “For Dylan to gain such confidence, and an early-season win from using some of our key new 2024 products, underlines how well they have been received on Tours around the world. It will be exciting to see how the season continues to unfold for #TeamCallaway.”
What’s in the Bag – Dylan Frittelli
Driver: Callaway Paradym Ai Smoke Triple Diamond (10.5°), Fujikura Ventus Blue 6-TX shaft
Fairway: Callaway Paradym Triple Diamond (13.5°); Callaway Paradym Triple Diamond (18°)
Utility: Callaway X Forged UT ’21 (22°)
Irons: Callaway Apex TCB ’21, 5-9
Wedges: Callaway Apex TCB P, A, S; Callaway JAWS Mack Daddy 5 60°
Putter: Odyssey Ai-ONE Milled Eleven T S
Golf Ball: Callaway Chrome Tour X 360° Triple Track
For more information about Callaway and Odyssey, visit: eu.callawaygolf.com
CONTACTS:
Jack Seddon: Jack.Seddon@callawaygolf.com
Owen Davies: Owen.Davies@callawaygolf.com
Sue Page: Sue.Page@callawaygolf.com
About Callaway Golf Company
Through an unwavering commitment to innovation, Callaway manufactures and sells premium golf clubs, golf balls, golf and lifestyle bags, golf and lifestyle apparel and other accessories. For more information, please visit eu.callawaygolf.com. Topgolf Callaway Brands (NYSE: MODG), an unrivaled tech-enabled golf company delivering leading golf equipment, apparel, and entertainment, with a portfolio of global brands including Callaway Golf, Topgolf, Odyssey, OGIO, TravisMathew and Jack Wolfskin.
