Both New Models Feature Super High MOI Construction And The Revolutionary Stroke Lab Platform For Improved Tempo And A More Consistent Putting Stroke
CHESSINGTON, UK, October 15, 2019 –
Odyssey, the #1 Putter in Golf, today announced two innovative new putter models: Odyssey Stroke Lab Black Ten and Odyssey Stroke Lab Black Bird of Prey. Both new models are engineered with a super high MOI construction and the Company’s popular, innovative Stroke Lab weight distribution to improve performance dynamics for a more consistent putting stroke.
The Stroke Lab platform has been incredibly successful with golfers and on Tour, as it helps to dramatically improve tempo and consistency in a player’s stroke through a profound change in weight distribution, made possible by an innovative multi-material shaft. The Stroke Lab shaft is a full 40 grams lighter, and Odyssey has redistributed that saved weight by adding 10g to the head in the form of two sole weights, and adding 30g to the grip-end via a 10g-lighter grip and 40g end-weight.
In the Stroke Lab Black Ten and Stroke Lab Black Bird of Prey, a multi-material head construction promotes exceptionally high MOI for more stability. Additionally, a new Microhinge Star Insert creates a firmer feel and pleasing sound at impact while providing the same roll characteristics of Odyssey’s Tour-proven White Hot Microhinge, while the hi-def alignment makes it easy to find the right setup at address.
“Our new Stroke Lab Black Ten and Stroke Lab Black Bird of Prey Putters are truly remarkable with all of the premium technologies and performance that they offer,” said Odyssey General Manager Sean Toulon. “Stroke Lab has revolutionized the putter category by fundamentally improving the rhythm and consistency in a golfer’s stroke. And we’re combining it with all the forgiveness from these super high MOI head shapes with one goal in mind: to help every golfer make more putts.”
The Stroke Lab Black Ten is already the #1 Odyssey putter model on the PGA Tour, and Phil Mickelson is among the long list of players who are using it in competition. Mickelson recently said, “The first few putts I hit with this putter, I noticed a real difference.”
Both of these new putter models will be available in stores from January 31st 2020 across Europe. For further press resources, visit https://presscentereurope.callawaymedia.com/
CONTACTS:
Charlotte Talon: Charlotte.Talon@callawaygolf.com
Owen Davies: Owen.Davies@callawaygolf.com
Sue Page: Sue.Page@callawaygolf.com
Nick McInally: Nick.McInally@callawaygolf.com
About Callaway Golf
Through an unwavering commitment to innovation, Callaway Golf Company (NYSE:ELY) creates products designed to make every golfer a better golfer. Callaway Golf Company manufactures and sells golf clubs and golf balls, and sells bags, accessories and apparel in the golf and lifestyle categories, under the Callaway Golf®, Odyssey®, TravisMathew, Jack Wolfskin and OGIO brands worldwide. For more information please visit www.eu.callawaygolf.com, www.odysseygolf.com, www.travismathew.com, www.jack-wolfskin.co.uk and www.eu.ogio.com.
