Chessington, UK – (August 1, 2023) Callaway today unveiled its new Apex Pro Series, its most advanced, Tour-endorsed line of products ever, meticulously crafted to the very highest specifications, with direct input from golf’s elite players.
Callaway’s R&D team worked relentlessly over a three-year period with a host of its Staff Professionals, including World Top 10 players Jon Rahm and Xander Schauffele, to revolutionise every detail that makes Apex Pro Series so special.
The result is an all-new family featuring four new irons and two utility clubs – Apex Pro, Apex CB, Apex MB in the irons category, plus Apex UT and Apex UW utility clubs.
All perform to the very highest standards of distance, control, sound, feel and turf interaction, and are each specifically designed for a different player and application.
From loft packages to sole geometries and shapes, the Apex Pro Series family of irons can be combined in any fashion with other Pro Series models to meet a player’s specific needs. All Pro Series Irons also feature the same back weight to give fitters more control to dial in the perfect swing weight.
Dave Neville, Senior Director, Brand and Product Development, Callaway Golf, commented: “Apex, the now iconic Callaway franchise that effectively invented the players’ distance category, takes a significant step forward with the launch of Pro Series.
“Our Staff Professionals are uncompromising in what they expect and working closely with our design team, Pro Series genuinely represents the ultimate family of high-performance, beautifully-crafted products for the game’s most accomplished players.”
Further information on the Apex Pro Series can be found on our interactive press page. On this page you will find the following: social teaser video, product introduction videos from Johnny Wunder, specs, downloadable images and more. To view this page, please CLICK HERE.
Listen to the Apex Pro Series Vidcast HERE.
Technology Overview – Apex Pro Series:
Apex Pro – Exceptional Distance with Tour-Level Precision
For the first time ever in an Apex Iron, a hollow body construction pairs a forged face with a forged 1025 carbon steel body, featuring Callaway’s patented Urethane Microspheres, to deliver a premium, ultra-soft feel. An all-new progressive face is designed for exceptional distance with tour-level precision, and a new Dynamic Sole Design promotes improved turf interaction and better contact.
Apex CB – The Ultimate Tour Iron
Designed for the most discerning tour pros and elite ball-strikers. This tour-cavity back is forged in a five-step process from 1025 carbon steel, creating a buttery-soft feel that discerning golfers will love.
The body and face are forged as one-piece while MIM (metal injected moulded) weights placed strategically in the toe create a perfectly balanced design for enhanced workability, control and shot-making. The Dynamic Sole Design ensures speed through the turf and consistent contact.
Apex MB – A Pure Blade in a Modern Design
Developed for the absolute best in the game who are looking for a high level of performance in a modern Tour blade. The one-piece 1025 carbon forging creates the purest feel imaginable.
Featuring Callaway’s Dynamic Sole Design, it provides more efficient turf interaction, enhanced workability, and the classic feel that elite players demand.
Apex UT – Pure Power with Complete Control
Designed to provide better players with a powerful, yet versatile, option off the tee when precision and pinpoint accuracy is paramount. The 455 Forged Face Cup is engineered to provide exceptional distance, while a revolutionary multi-material forged construction paired with patented Urethane Microspheres delivers unmatched feel.
Features a new Dynamic Sole Design with a pre-worn leading edge to cut through the turf more efficiently and trailing edge relief to ensure a clean exit. A more compact shape than its predecessor, with a slightly lower face to promote a higher launch.
Apex UW – Tour Versatility, Power and Control
The go-to utility wood for better players, with a unique profile promoting the launch and distance benefits of higher lofted woods with the versatility of Callaway hybrids, and a more neutral ball flight. Better players can take advantage of the Apex UT’s versatility, using it off a tee in tight landing situations, from the fairway on Par 5s, or playing longer shots from mid-to-light rough.
Head shaping is a direct result of Tour player feedback and performance comes courtesy of an AI-designed Batwing head structure than stiffens the body, allowing a high-strength maraging steel Face Cup to flex for maximum ball speeds. An all-new streamlined Cutwave Pro Sole offers perfect turf interaction and enhanced ball striking.
The Apex Pro Series is available from September 9. Irons are available via custom-order only. For UT & UW shaft options, click here.
The Apex Pro Series and all related assets can also be found on our press centre.
For more information about Callaway and Odyssey, visit: eu.callawaygolf.com
CONTACTS:
Jack Seddon: Jack.Seddon@callawaygolf.com
Chris Gregg: Chris.Gregg@callawaygolf.com
Sue Page: Sue.Page@callawaygolf.com
About Callaway Golf Company
Through an unwavering commitment to innovation, Callaway manufactures and sells premium golf clubs, golf balls, golf and lifestyle bags, golf and lifestyle apparel and other accessories. For more information, please visit eu.callawaygolf.com. Topgolf Callaway Brands (NYSE: MODG), an unrivaled tech-enabled golf company delivering leading golf equipment, apparel, and entertainment, with a portfolio of global brands including Callaway Golf, Topgolf, Odyssey, OGIO, TravisMathew and Jack Wolfskin.
