– Third consecutive European Tour win for Callaway equipment, as Englishman Callum Shinkwin claims maiden European Tour title in Cyprus –
(Chessington, UK – November 2, 2020) Callaway staffer Callum Shinkwin made it three wins in three weeks for Callaway equipment on the European Tour as he stormed to a stunning play-off victory at the Cyprus Open, after shooting the lowest score of the week in the final round.
The 27-year-old, fired a final day 63, culminating in the Englishman holing a spectacular 54-foot eagle putt on the final green, to secure a play-off place. He then birdied the very same hole, to secure the inaugural title at Aphrodite Hills Resort near Paphos, and the €162,563 first prize.
Callum, a former English amateur champion, is the latest to win using a Chrome Soft X Golf Ball with Triple Track Technology. This unique design continues to be a popular choice on Tour – Phil Mickelson has won three times using a Chrome Soft X with Triple Track, which uses Vernier Hyper Acuity to help improve alignment.
He also used Triple Track technology in his putter, an Odyssey Triple Track Double Wide model, featuring the multi-material Stroke Lab shaft to help improve tempo and rhythm in his stroke , which proved to be invaluable in helping him take home the trophy.
He said: “Winning on the European Tour is something I have always wanted to do and now I have. It has been a bit of a shock but it feels great.”
Callum averaged 308.75 yards per drive with his Callaway MAVRIK Sub Zero Driver. The MAVRIK Driver line-up has helped lead the way for Callaway as the #1 Driver Brand on the European Tour and the #1 Driver Brand across the major worldwide Tours in 2020.
He also recently put the new Callaway Apex MB Irons in play, and hit 80.55% of greens in regulation during the tournament.
Neil Howie, President and Managing Director of Callaway Golf EMEA, commented: “To shoot four rounds in the 60s and then birdie the first play-off hole is a resounding endorsement of our product line, and a huge achievement for Callum and #TeamCallaway. At the Cyprus Open, Callaway was once again the #1 Driver, #1 Fairway Wood, #1 Hybrid, and #1 Iron Brand, and Odyssey was the #1 Putter with over 56% of all putters in play.”
Odyssey continues to dominate as the #1 Putter on every Tour in 2020, and has the most wins of any putter brand this year. Last week, Callaway was also the most played Driver, Fairway Wood, and Iron brand on the PGA Tour Champions.
What’s In The Bag – Callum Shinkwin
Driver: Callaway MAVRIK Sub Zero (10.5°), Project X HZRDUS shaft
Fairways: Callaway MAVRIK (16.5°)
Utility: Callaway X Forged (21°)
Irons: Callaway Apex MB (3-9)
Wedges: Callaway JAWS MD5 (46°, 52°, 58°)
Putter: Odyssey Triple Track Double Wide
Golf Ball: Callaway Chrome Soft X Triple Track 2020
For further information about the complete Callaway product range, visit https://eu.callawaygolf.com/
CONTACTS:
Charlotte Talon: Charlotte.Talon@callawaygolf.com
Owen Davies: Owen.Davies@callawaygolf.com
Sue Page: Sue.Page@callawaygolf.com
Greg Pearce: Greg.Pearse@callawaygolf.com
About Callaway Golf
Through an unwavering commitment to innovation, Callaway Golf Company (NYSE:ELY) creates products designed to make every golfer a better golfer. Callaway Golf Company manufactures and sells golf clubs and golf balls, and sells bags, accessories and apparel in the golf and lifestyle categories, under the Callaway Golf®, Odyssey®, TravisMathew, Jack Wolfskin and OGIO brands worldwide. For more information please visit www.eu.callawaygolf.com, www.odysseygolf.com, www.travismathew.com, www.jack-wolfskin.co.uk and www.eu.ogio.com.
